Pottery Barn is collaborating with tastemaker Julia Berolzheimer on a collection featuring decor, textiles, tabletop and garden.
Berolzheimer caught the interest of the style staff at Pottery Barn, a division of Williams-Sonoma Inc., quite a few many years in the past as she started accumulating a substantial adhering to on social media as a style and lifestyle influencer initially regarded as @GalMeetsGlam.” On her website and in her social media posts, she would regularly function Pottery Barn products and solutions.
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Pottery Barn’s structure staff collaborated with her to establish a selection inspired by her aesthetic. She has 1.3 million followers on Instagram. The selection is offered Friday.
The assortment involves the Clementine Reversible Quilt & Shams and Marigold Reversible Cover & Shams, named right after Berolzheimer’s daughters, which evoke back garden trellises in the spring. For tabletop, there are handmade goods this sort of as the Mae Woven Baskets, the Aster Charger and Napkin Rings and loved ones-pleasant items this kind of as the Alice Melamine Dinnerware and uncomplicated care Millie Oilcloth Tablecloth.
The collection marks the initial collaboration for Pottery Barn in just the yard class. She presents the Julia Potting Station, 1 of Berolzheimer’s most loved parts, which delivers organization in the backyard and multifunctionality inside the entryway of the residence. The selection ranges in price tag from $22 to $1,999.
“We are excited to share this summer time assortment celebrating the harmony of everyday living lived indoors and outside. Julia’s feminine aesthetic translates superbly across thoughtful items for the property and yard, motivated by the elegance and delicacy of nature. Incorporating her unique strategy to structure and entertaining savvy, this assortment delivers a versatile infusion of florals and styles to the home that is fresh and modern day,” explained Marta Benson, president of Pottery Barn.
Berolzheimer said she made a selection filled with parts inspired by her have dwelling and yard in Charleston.
“My hope for this selection is that it conjures up gorgeous moments, and I can’t hold out to see how other folks include these items from celebrating with other people to their day-to-day lives,” she explained.
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